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Your creative performance,
decoded.

The Lite edition of our System One Performance Audit™, the process we use to unlock growth for brands on Meta. We read your live ads like a senior strategist, score them against your category’s best, and show you where your next wave of growth is hiding.

Free, no card, no call. Public ad data only.
Your report is ready in 3 minutesPrivate link you can shareLite edition, from a sample of your public ad creative
System One - Creative Performance Audit™● LITE
8.4/10
COMPETITIVE
Creative Velocity9.0
Concentration8.0
Landing Pages8.0
Offer Strategy7.0
Concepts8.0
Personas7.0
Formats9.0
Copy Angles7.0
Hook Styles6.0
Creative Sources7.0
From the growth partner behind brands like
Better BeerJAMIE KAYNAGNATACreatures of LeisureThe Collagen CoCasio G-SHOCKvitableBudgy SmugglerSTRAANDBaxter Blue
What the report contains

Eleven scores, a plan, and the ads that explain both.

Your live Meta ads, scored on eleven dimensions against your category’s best, with the two or three things to fix first. Here is what one looks like.

SAMPLE Verday is an illustrative supplement brand. Figures are shown to demonstrate the report format.
1 · Your score
One number, one band, and where you sit against the brands we benchmark.
Four bands: high risk (1 to 3), underperforming (4 to 5), competitive (6 to 7), category leader (8 to 10). Most brands land between 4 and 6. Only genuine leaders break 8.
Verday verday.com.au
Creative Performance Score · Lite
6.9/10
CompetitiveTop 19% of brands we benchmark
High risk
1 to 3
Underperforming
4 to 5
You · 6.9
Competitive
6 to 7
Category leader
8 to 10

Verday is a well-run, competitive advertiser with strong landing pages and steady output. The clearest path to the next tier is widening creative supply: more creator-led sources, more hook variety, and a couple more buyer personas.

7.05.56.58.06.06.55.57.06.05.55.0VelocityDiversityFatigueLandingOfferConceptsPersonasFormatsAnglesHooksSources
2 · Eleven dimensions
Every dimension scored 1 to 10, banded, with a one-line reason.
Five measured directly from your ads, six read the way a senior strategist would.
7.0/10Competitive
Creative Velocity
Healthy, consistent output, you ship new creative most weeks across the active set.
5.5/10Underperforming
Creative Diversity
Several recurring looks across the set with two dominating; there is some range here, but not enough genuinely different creative to keep unlocking new reach.
6.5/10Competitive
Concentration & Fatigue
Your biggest concept carries about 32% of the active set across ~6 distinct concepts, a reasonably spread portfolio.
8.0/10Category Leader
Landing Pages
Strong use of angle-matched advertorials and a quiz, with continuity from ad to page.
6.0/10Competitive
Offer Strategy
A first-order discount runs alongside subscription, though the offer rarely changes by audience.
6.5/10Competitive
Concepts
Around 6 distinct concepts in the sample, led by a routine-builder idea, with room for more genuine range.
5.5/10Underperforming
Personas
Targets ~3 personas, mostly health-conscious women 30-45; adjacent buyers look under-served.
7.0/10Competitive
Formats
Good video share with some static, though long-form explainer is thin versus category leaders.
6.0/10Competitive
Copy Angles
Benefit-led copy with a few proof angles; mechanism and identity angles are under-tested.
5.5/10Underperforming
Hook Styles
Openers lean on one product-in-hand pattern; limited hook archetypes for cold audiences.
5.0/10Underperforming
Creative Sources
Mostly brand-studio creative; we see little creator or whitelisted partnership content in the sample.
3 · Where to start
Your two or three weakest dimensions, diagnosed, with the moves that lift them.
Then three quick wins you can brief this week.
Action plan
Creative Sources5/10
Almost all creative looks brand-studio produced; the sample shows little creator or whitelisted partnership content, the fastest, cheapest diversity win available to you.
  • Add creators. Layer in 2-3 creator partnerships per month and run them whitelisted under their handles.
  • Blend authority. Mix content-creators with one or two authority voices for borrowed trust.
Hook Styles5.5/10
Openers repeat a single product-in-hand pattern, which caps how many cold buyers you can stop the right way.
  • Rotate archetypes. Build a bank of 7+ hook styles mapped to awareness stage.
  • Filter, not just stop. Engineer hooks to attract the right buyer, not maximise raw stop-rate.
Personas5.5/10
Creative speaks mainly to one buyer; adjacent personas with different motivations are left on the table.
  • Map 6 personas. Define micro-personas by desire, fear and belief, and make dedicated creative for each.
Quick wins
1Launch 2-3 whitelisted creator concepts to break the single-voice pattern.
2Add three new hook archetypes to your top-performing concept.
3Test a risk-reversal offer (money-back) for cold buyers.
4 · You versus the leaders
A head-to-head on the levers the top three brands in your category pull hardest.
Ahead, even or behind on each one, with what the leaders actually do next to what you do.
Head-to-head with AG1, IM8 and Seed
Video mixOn par
LeadersMostly video and UGC
You44% mostly studio video
Creator-ledBehind
LeadersHeavy whitelisted creators
YouAlmost all brand-studio
Concept rangeBehind
Leaders15+ live concepts
YouAround 6 concepts
Landing pagesAhead
LeadersAdvertorials and quizzes
YouAdvertorials and a quiz
Let’s talk numbers

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